“Elegance, quality, technology, passion, innovation, excellence, heart… these are just some of the words that I hear in the air when I play my McPherson Guitar. The first time I played a McPherson Guitar, I was deeply impressed by its excellent sound and its special beauty. It is not just a guitar, but it is the way to exalt beauty over simple aesthetics, to exalt music over the mere sound, to exalt art over technique.”